leo • theo
fashion ~ home ~ accessories
Leonidas Theodoridis was born November 11, 1980, in Stuttgart, Germany, and was raised in a middle-class Greek family who were first and second-generation immigrants in Germany. As a teenager, he developed a passion for drawing, often spending hours on sketching, which gave him also a lot of prices, awards and diploes.
Leo didn’t ever study something related to the fashion design. His sewing gene was given from his grandpa who was a famous clothe manufacturer. However, a well-known designer in Stuttgart saw Leo’s work and said that he got -what we call- “pure talent”.
Following his graduation from the German High School, Leo studied at the Greek Lyceum. But at his own insistence, he studied nursing at the Technical College in Greece and his master in art-therapy (Kunst- und Gestaltungstherapie) in Germany.
After military service and several years of indecision, he began his design career by selling sketches and items like purses, hats, bags, necklaces in various bazaars, even at squares. His accessories and home designs were initially successful as much as his dress designs.
For his 3rd collection in 2006, he created as one of the first persons, the extremely popular "uk-look" in Greece, which featured the flag of Great Britain on shirts, dresses, pants, purses, pillowcases and bags. Throughout his carrier, Leo became very famous for his patchworks, knitted wear and his well known crochet and tie bags.
Inspired by the fresh and unpretentious style of his European influences, Leo set out to launch and adding his work as "leo theo" in 2010 and began also to work on costume design for theater, music videos, musicals, operas, music bands, movies and puppet theaters. Throughout his projects, Leo has also come under criticism for his ubiquitous and controversial ad campaigns.